What is Digital Marketing?

Digital Marketing refers to Marketing of  products and services through digital devices like mobiles, laptops etc with the help of online.Digital Marketing platforms include Search Engine Optimization, Content Marketing, Online Paid Ads,  Social Media Marketing through Facebook, Instagram, YouTube etc. Digital marketing services in Hyderabad

Types of Digital Marketing:

  1. SEO
  2. Social Media Marketing
  3. Content Marketing
  4. Email Marketing
  5. Search Engine Marketing
  6. Affiliate Marketing
  1. SEO:

SEO stands for Search Engine Optimization. SEO is the process of getting traffic to our website through free,organic, natural search engine results.By understanding how search engines rank all websites, we can optimize our chances of ranking our website higher on search engine results page. We can rank high on Search Engine Result Page by optimizing the content for specific keywords or by providing the back-links. However, Search Engine algorithms changes constantly. So, we have be updated with different methods to be competitive in market.

2. Social Media Marketing:

Social Media is not only used to connect with friends but also it is the best way to promote our business. There are many social media platforms like Facebook, Twitter, Instagram, LinkedIn etc. Most of the people are always active on these Social media platforms. Sharing quality content on social media is the best way to engage viewers and connect with audiences. We have choose right social media platform which is suitable for our business.

3. Content Marketing:


Content Marketing is a strategy of attracting audiences by creating unique, valuable and relevant content. It is an indirect way of marketing, when you publish content that audience finds naturally while browsing. The main goal of content marketing is to make viewers act with the content by reading, sharing and commenting on it. You can publish shareable content either in the form of blog posts on our own niche topic.Digital marketing agency

4. Email Marketing:

Email Marketing is one of the oldest types of digital marketing, but it’s still very successful. It’s an excellent way to increase brand loyalty and gain more trust with existing customers. There are many various ways you can reach out to customers through email marketing. You can send them confirmation emails, thank-you emails and email notifications regarding product updates.Digital marketing company in hyderabad

5. Search Engine Marketing:


Apart from SEO, we can also increase incoming traffic from through Search Engine Marketing (SEM) also. SEM makes it easy to advertise a product in search engines and make it appear among paid search results. Search engines display paid results above organic results on SERPs. They look similar to organic results with only small difference in appearance. The most often used paid search services are google Adwords and Bing Ads. SEM is the effective method, as search engines only show ads to the targeted audiences.Digital marketing services in hyderabad

6. Affiliate Marketing:

Affiliate Marketing is a process of earning a commission by promoting other company’s products. Affiliate Marketing makes it possible to reduce our marketing workload by outsourcing to external service providers. In this you only need to pay for conversions. Smaller businesses can also build with the help of affiliate programs. You can start affiliate marketing program only when you can properly monitor and educate the affiliates.Digital agency hyderabad